Set up road markers for yourself; establish signposts! Keep the highway in mind, the way you
have traveled. – Jeremiah 31:21
Dear SignPost Family
We have some difficult news to share. As you are aware, we are a family run business! Alex and
I (Erica) have been solo running this coffee business from the ground up. We have been
unimaginably blessed by the growth of our small business, but sometimes with growth, there is
pain. Unfortunately, the load of this business has become too great to bear for just the two
of us. As many of you know, I also homeschool our four children. Alex has also had to maintain
his 40 hour a week job. Our young family is struggling to keep up with the demands.
We have closed our shop as of August 2018. We have spent many months wrestling with this
decision as we know the impact that it will have on all of our wonderful customers.
We are hoping to pursue a more slowed down lifestyle and put some time back into our
children’s lives where they have generously allowed us to run this business with all of our
extra time. We are also excited (and surprised!) to announce that we are also expecting baby
#5 due in February 2019.
I recognize the extremely personal nature of this letter, but you truly feel like family to
us! Our greatest desire for this business was to create a community of connection. From the
numerous emails, calls, and encounters with our customers, I am proud to say that I believe we
have achieved this. I would sit down and share a cup of coffee with any of you. Truly, we are
honored to have such gracious, pleasant customers. The experience of running this business has
taught us so much and we are forever grateful. We feel that this is just another signpost that
we are placing on our journey.
We thank you deeply that you have allowed us to serve you, it has been an honor. If you’d like
to get in touch, drop us an email at
Thank you again for your understanding and we look forward to seeing what the future holds.